For automotive dealers and dealer groups
Your inventory.Discovered on Google.
VehicleDiscovery™ is automotive inventory discovery technology. It prepares the dealer inventory you already manage for discovery on Google and other search environments.
Talk with VehicleDiscovery
What VehicleDiscovery is
VehicleDiscovery™ is not a classified marketplace and does not sell vehicles. It structures dealer inventory so vehicle information can be prepared for discovery on Google and other search environments.
Why it matters
Every vehicle begins as a dealer record.
The shopper sees the vehicle. Google must understand the record behind it.
Price, VIN, mileage, availability, dealership location, images and the vehicle page all need to agree. When those details become disconnected, inventory becomes harder to trust and harder to find.
VehicleDiscovery™ is being designed to keep that record together as it moves from the dealer toward search.
Official Google Vehicle Listings guideThe BrandableGroup ecosystem
One inventory record. Four clear responsibilities.
VehicleDiscovery™ has one focused job inside a larger automotive technology system. Each Brand does its part without making the dealer manage the same vehicle again.
The dealer creates, owns and manages the inventory record.
The inventory moves through a controlled distribution system.
The vehicle receives a dependable page and discovery path.
Available inventory can be found by people searching nearby.
A deliberate boundary
Built to support the dealer, not replace the dealer.
Dealers already have enough systems asking for the same information. VehicleDiscovery™ does not sell vehicles and will not compete with the dealer inventory source. It structures real dealer inventory for discovery and helps interested shoppers return to the dealer.
What we are building now
Start with real vehicles. Prove the complete path.
The first release will use a small set of real dealer vehicles. We will test the complete path from the dealer record to the vehicle page and then to Google.
Public browsing and larger inventory feeds will follow only after the data is accurate, the dealer is clearly identified and every enquiry can return to the right place.